I realized I wasn’t just starting a
business, I was joining a revolution.
I grew up in the D.A.R.E. generation of “Just Say No!” “Marijuana is a gateway drug.”
We’re a movement, and industry and consumers that are all working together.
We got the power. Yeah!
I’m doing this film and I’ve never consumed cannabis.
The plant is the core of the whole industry.
Cannabis is now medicine.
Cannabis is medicine.
We want everyday doctors to be able to look at cannabis as just part of your toolbox.
How are we gonna figure out why this plant works so well,
if you don’t even know what you’re taking?
How do we build standards for
We’re doing the earth a favor.
We can’t have a war on science. Elected officials have to make decisions based on data.
Marijuana is not a gateway drug,
but marijuana offenses are a gateway into the criminal justice system.
They said, “Where’s all the other Mexicans?”
I said, “In prison.”
We really wanted to make this about social justice.
It is the door that you take your foot
and you bust it down.
This is starting to feel like a huge
It’s shedding light on a lot of dark things in our culture, that we all want to change
and this is the catalyst for it.
This is the first time you’re really going to be able to get in and have a voice.
We have the opportunity to create the first billion-dollar sector that is not dominated by men.
There is no glass ceiling, we’re building it together.
I believe walking the walk is the most powerful thing I can do.
I feel like I have more questions now than when I started.
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